Did you know that only 10% of people make goals?
Are you one of them?
I must confess that I was not big on setting goals. I didn’t know how it would help me in achieving them. But now, I have written goals for all the main areas of my life and I review them 2-3 times each year.
Neuroscientists have revealed the reasons why goal setting works. Your brain is probably more sophisticated than the most advanced computer system. Simply put, goal setting triggers your brain to find and follow the opportunities towards your goals.
There’s a part of your brain which works like your own lightning fast personal Google search engine. Have you ever bought a car and all of a sudden notice there are many other cars on the road identical to yours? When you key in the search words (i.e. your goals), your brain will work 24/7 to find everything you need to get you to your goals.
You must be specific in your goals. If not, the perfect opportunity can be right in front of your eyes and you won’t see it. Note that this part of your brain only recognizes the absolute terms of your goals. To the brain, there is a world of difference between passing the next CFA exam and not failing it. If your goal is to not fail the next exam, guess what?
There’s another part of your brain which works like a guidance missile system. Once your internal search engine identifies the opportunity to reach your goals, it will lock onto this target and will follow it until you reset your goal. It will also signal you when you’re off course to bring you back on track.
What is the future that you choose to create?
Take advantage of this special internal search engine and guidance system you have. Write down your goals and review them regularly.





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